Fujitsu wanted to help their blue chip client see the hyper-connected world that Fujitsu is building. So they turned to Little Orchard to make the invisible visible and the complex simple. We scripted and story boarded a CGI studio based expression of their offering based on their existing print artwork and conceptual brand guidelines.
We cast for both photography and the video to ensure continuity through the online and off line executions of the campaign. Our lead actress had to learn the exact timing and placing of every gesture and movement so that her interaction with the virtual elements was seamless.
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